Client Profile
Miriam is a passionate writer who has loved literature since she was a young girl. Despite her talent for writing, she had to shelve her dream of becoming a published author due to a busy career. However, during a career transition, Miriam decided to pursue her passion once again and approached Chief Web Services (CWS) for help.
The Challenge
Miriam wanted to re-enter the creative world and share her writings with a broader audience. The challenge was to create a platform that enables her to publish her work, inspire other creatives, and eventually monetize her content. She needed a comprehensive digital solution that included brand identity, web development, and digital marketing.
The Approach
CWS collaborated closely with Miriam to bring her vision to life. We started by developing a brand identity for her blog, Anacho Online. The name “Anacho,” meaning “he/she’s got it” in Kiswahili, perfectly captured Miriam’s writing talent.
- Brand Identity: CWS’s branding team designed a logo, color palette, typography, and tone for Anacho Online, ensuring the brand resonated with Miriam’s target audience.
- Web Development: Using WordPress CMS technology, we developed a blog with customizations that included search engine optimization (SEO), social media sharing, and automated engagement functionalities.
- Analytics and Monetization: CWS configured Google Analytics, Search Console, and AdSense to track the blog’s performance and enable monetization. This setup allowed Miriam to make data-driven decisions to enhance her content and marketing strategies.

The Impact
The launch of Anacho Online was a resounding success. Miriam was able to re-enter the creative world, share her talent, and inspire other creatives. The blog’s optimized design and functionality ensured it reached a wide audience and engaged readers effectively.
- Increased Reach and Engagement: Miriam could immediately see the reach and engagement of her blog, allowing her to refine her writing style based on audience feedback.
- Monetization: The blog’s integration with AdSense provided a revenue stream, rewarding Miriam for her efforts and creativity.
- Inspiration: Anacho Online became a platform for other creatives to find inspiration and pursue their dreams.
CWS is proud to have played a part in helping a Kenyan creative share her gift with the world and get rewarded for it.
Are you a creative looking to publish, showcase, and sell your works? Schedule a call with us today and let’s partner to realize your goals.